Case Studies

 

Mobile B2B

A far-reaching solution!

Before the project began, TexMo was struggling to engage the 2000+ Dealer network on a real-time basis. The existing B2B Distributor Portal was helping Texmo reach out to a section of urban Dealers, but many Dealers, especially in rural India, were experiencing challenges in embracing the technology.

So the key question was: can TexMo help all its Dealers to achieve enhanced levels of productivity and growth and in turn gain access to valuable real-time data?

Marketing Survey

Firsthand feedback is a novel experience

When Titan decided to ask customers to invest time and effort in giving firsthand feedback, the key question wrote itself: can the Survey resemble a gaming experience; will deploying such a pleasing Survey in Titan Stores enthuse customers to give frank feedback of their shopping experience?

FFA

Getting the message across

Britannia has, for a while now, relied on 5 Merchandising Agencies that together employ 300 field agents to implement their merchandising tasks. Before the project began, Britannia had little visibility into the effectiveness of their merchandising work. So the key question became: can sophisticated merchandising data be received by the HO on a daily basis and consolidated in a meaningful manner?

FFA

Aligning the impossible

The key question for the project is probably the biggest query in the FMCG domain: can my Field Force be more accountable, productive and growth-driven?

FFA

Covering more ground,
measuring
every step

Volume of sales is everything in FMCG. Hence real-time customer feedback can convert a good quarter into an awesome three months. So the key question that drove the project was: can we concurrently track multiple large-scale Surveys in real-time, and having done that, can we quickly fine tune and deploy these Surveys in multiple geographies?

FFA

Cruising through the sales cycle

Since the synergy between Manufacturer and Distributor is a key determinant to business growth, Kohler opened this project with a simple yet profound question: can we meaningfully share information so as to eliminate our blind spots with respect to each other?

A far-reaching solutuion!

Before the project began, TexMo was struggling to engage the 2000+ Dealer network on real-time basis. The existing B2B Distributor Portal was helping TexMo reach out to a section of urban Dealers, but many Dealers, especially in rural India, were experiencing challenges in embracing the technology.

So the key question was: can TexMo help all its Dealers to achieve enhanced levels of productivity and growth and in turn gain access to valuable real-time data?


Read the case study

"Channel Bridge was successfully able to roll out our nationwide mobile application. Security was a key challenge here, as multiple details of dealers from all over the country had to be stored efficiently and confidentially."

Mrs. Ramachandran, MD Texmo Industries