Consumer Durables

Rewards and challenges mark the Consumer Durables domain.

Manufacturers in the domain invest tons of money to create lasting products. Having done that, they have to rely on the efficiency and satisfaction of a chain of stakeholders in order to make profits. How well the manufacturer does depends on how connected he can be with his Distributors and Dealers.

Let’s have a high-level look at the pain points of each stakeholder in the two cycles that matter – the Sales Cycle and the Service Cycle.

Sales Cycle

MANUFACTURER

ICON

Can I find out which customer bought which of my products as soon as the sale happens?

Since i have no idea which of my products is selling well right now, how can i maintain proper inventory?

If I knew which Dealer is buying how much from which Distributor, I can plan better.

DISTRIBUTOR

ICON

What's the status of my purchase orders?

Has the manufacturer dispatched my invoice?

Since I don't have the latest catalogue, I'm unsure about accepting my Dealer's orders.

DEALER

ICON

Why can't I order from a local branch office or distributor?

Has my order been dispatched?

Is there a problem with my credit limit?

Service Cycle

MANUFACTURER

ICON

Can I find out which customer bought which of my products as soon as the sale happens?

Since i have no idea which of my products is selling well right now, how can i maintain proper inventory?

If I knew which Dealer is buying how much from which Distributor, I can plan better.

DISTRIBUTOR

ICON

What's the status of my purchase orders?

Has the manufacturer dispatched my invoice?

Since I don't have the latest catalogue, I'm unsure about accepting my Dealer's orders.

To address all these challenges and sync all the stakeholders, we have developed two Solutions that, put together, do the job.

  • Our B2B Distributor Portal keeps the manufacturer and his Distributors connected at all times.
  • Our Mobile B2B solution helps the thousands of Dealers interact with the Distributor and Manufacturer in real time, thereby ensuring that they make accurate decisions in the field.
  • Field technicians will get a daily call list (schedule). Check warranty, check availability of spare parts can also be checked. Upload of photo of set. Call completion can be done.

    Dealers can now get credit limit details, dispatch details, order statuses on the mobile. On the go. Locator for nearest service centre too.

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Covering more ground, measuring every step

Volume of sales is everything in FMCG. Hence real-time customer feedback can convert a good quarter into an awesome three months. So the key question that drove the project was: can we concurrently track multiple large-scale Surveys in real-time, and having done that, can we quickly fine tune and deploy these Surveys in multiple geographies?


Read the case study

"Channel Bridge was successfully able to roll out our nationwide mobile application. Security was a key challenge here, as multiple details of dealers from all over the country had to be stored efficiently and confidentially."

Mrs. Ramachandran, MD Texmo Industries