Irrespective of whether the Field Force personnel are on the payroll of the Manufacturer or the Distributor, their performance makes or breaks a product or even an organization.
So it is in the Manufacturer’s best interests to deploy a nimble and realistic solution such as our Field Force Alignment (FFA) software in order to stay on top of their game. The software is designed in such a way that every stakeholder benefits from sharing data with each other.
Our FFA solution, which requires only a basic smart phone and is easily installed, is split into three parts:
Field Sales
This module addresses many of the Manufacturer’s wishes:
Servicing
This module is relevant to the Consumer Durables domain. It can be used to assign servicing calls to the sales or technical team. Sales team can ensure timely delivery and technical team can conduct tasks related to implementation, training, troubleshooting and preventive maintenance in a streamlined manner.
Merchandising
The Merchandising module is typically used by the same Field Force personnel. It is marked by dynamic questionnaires that could be deployed at all outlets or certain kinds of retail outlets. The module allows visual information (images) to be exchanged both ways. The HO sends visual representation of a display they want set up. The sales team, upon completion of display, can send an image of the actual display.
Using the functions, the sales team can send:
Thanks to FFA, the Distributor experiences business growth and the Field Force personnel work in a streamlined manner. As for the Manufacturer, it no longer has to accept blind spots as inevitable. Every crucial piece of data is now at hand. It can keep refining its strategy to suit ground realities.
As always, we ensure that our solutions work in an offline mode and can circumvent practical constraints such as low data speeds. In fact, compared to competing products which take 7-8 minutes to sync daily data over a 2G connection, our application achieves the same in around 90 seconds!
Getting the message across
Britannia has, for a while now, relied on 5 Merchandising Agencies that together employ 300 field agents to implement their merchandising tasks. Before the project began, Britannia had little visibility into the effectiveness of their merchandising work. So the key question became: can sophisticated merchandising data be received by the HO on a daily basis and consolidated in a meaningful manner?
"Channel Bridge was successfully able to roll out our nationwide mobile application. Security was a key challenge here, as multiple details of dealers from all over the country had to be stored efficiently and confidentially."
Mrs. Ramachandran, MD Texmo Industries